Transparency and targeting of political advertising
TA-9-2024-0090 · P9_TA(2024)0090 · PE732.754
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Parliament's position on a regulation on the transparency and targeting of political advertising.¶¶ It lays down rules on identifying political advertising, on transparency and on targeting and amplification techniques. It bans profiling using special categories of personal data and bans targeting based on such data. It requires providers of political advertising services to keep and publish information on advertising and to set up notification mechanisms. It requires member states to designate authorities to monitor compliance and to set penalties.
Key points
- The regulation applies to political advertising services provided in the Union, including online.¶
- It defines political advertising and related terms such as political actor, sponsor and targeting.
- It requires political advertising to be clearly labelled and to include information on the sponsor and the election or referendum concerned.
- It bans profiling using special categories of personal data and bans targeting based on such data.
- It requires providers of political advertising services to keep records of advertising and to publish information on targeting and amplification.
- It requires providers to set up notification mechanisms for users to report non-compliant advertising.
- It requires member states to designate authorities to monitor compliance and to set penalties.
- It requires the Commission to set up a European cooperation network of national authorities.
Who is affected
- Providers of political advertising services, including online platforms, must comply with transparency and targeting rules.¶
- Political actors and sponsors must provide information for labelling and transparency.
- Member states must designate authorities and set penalties.
- The Commission must set up a cooperation network.
Legal basis: Articles 16 and 114 of the Treaty on the Functioning of the European Union¶