Financial literacy and the rise of finfluencers in the context of the savings and investments union
TA-10-2026-0156 · P10_TA(2026)0156 · PE779.350
- Adopted in plenary on · Adopted 502–46–42 · See the decision →
- Full procedure 2025/2209
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This resolution addresses financial literacy and the rise of finfluencers in the EU. It calls for improved financial education, regulatory oversight of finfluencers, and measures to protect consumers from online financial fraud.¶¶¶ It encourages member states to integrate financial literacy into school curricula and lifelong learning, and proposes a European Framework of Advanced Financial Skills for adults.¶¶¶ It urges platforms to label commercial content, disclose risks, and remove misleading content, and calls for guidance on when social media posts qualify as investment recommendations.¶¶¶ It welcomes the Commission's Financial Literacy Strategy and calls for its implementation, including a permanent multilingual campaign and a progress report by end of 2027.¶¶¶
Key points
- Calls on member states to designate financial literacy as an independent key competence and integrate age-appropriate projects into school curricula.¶¶
- Proposes a European Framework of Advanced Financial Skills for adults, with modules on financial planning, comparing products, risk, and sustainable investment.¶
- Urges member states to participate in PISA financial literacy tests and establish regular surveys for adults, with measurable indicators.¶
- Calls for tailored programmes for vulnerable groups, including women, young people, older people, and those outside formal education.¶¶
- Welcomes the Commission's Financial Literacy Strategy and calls for a permanent, multilingual EU-wide campaign to debunk disinformation and alert citizens to scams.¶¶
- Calls on the Commission to report by end of 2027 on the strategy's effectiveness and publish progress reports every three years.¶
- Calls for finfluencers to comply with financial promotion rules and for training on legal obligations and financial education.¶¶¶
- Urges online platforms to disclose risks, label commercial content, and remove misleading or fraudulent content, with consequences for influencers.¶¶
- Calls for guidance on when social media posts qualify as investment recommendations under market-abuse rules.¶
- Calls for standards on disclosure of AI-generated content and watermarking, in line with the Artificial Intelligence Act.¶
- Proposes a pan-European summit involving finfluencers, financial services, consumer representatives, and regulators to discuss best practice.¶
Who is affected
- Member states: encouraged to integrate financial literacy into curricula and offer training for finfluencers.¶¶
- Finfluencers: must comply with rules, receive training, and may face new obligations.¶¶
- Online platforms: urged to label content, disclose risks, and remove fraudulent content.¶¶
- EU citizens, especially vulnerable groups: benefit from improved financial literacy and protection.¶¶