Protection of EU companies, jobs and products against unfair competition from third countries

✦ In short · AI summary of this text, generated 4 Sept 2026

Parliament's resolution on protecting EU companies, jobs and products from unfair competition by non-EU countries calls for stronger enforcement of EU rules, clearer product origin rules, and support for affected sectors.¶¶¶ It urges the Commission to use trade-defence instruments, accelerate customs reform, and introduce measures like the digital product passport and 'deemed importer' concept.¶¶¶ It also demands better consumer redress and awareness, and stresses the need to protect SMEs and jobs.¶¶¶

Key points

Deplores unfair competition from non-EU companies, including state-subsidised ones, leading to EU job losses and threats to SMEs and family businesses.¶
Calls for clearer rules on product origin, traceability, and responsible economic operators, with stricter CE marking enforcement.¶
Highlights compliance challenges from non-EU online platforms and stresses the need for consistent implementation of EU rules for offline and online businesses.¶¶
Supports mandatory country-of-origin labelling for non-food products to inform consumers.¶
Calls for customs and market-surveillance reform to close regulatory gaps, reduce burdens on SMEs, and focus on high-risk consignments.¶
Recommends more resources and tools for customs and market-surveillance authorities, including AI and blockchain.¶
Welcomes removal of duty exemption for low-value parcels and stresses the role of the European Public Prosecutor's Office against customs fraud.¶
Urges swift implementation of the digital product passport for critical products like textiles and electronics.¶
Calls for stronger enforcement, including fines and bans, to stop non-compliant sellers undercutting compliant businesses.¶
Demands online marketplaces ensure transparency, verify sellers, and cooperate with authorities; supports 'deemed importer' concept.¶¶
Urges use of trade-defence instruments and simplified procedures for small producers against dumping.¶
Calls for accelerated customs reform, including fees, and support for affected sectors; strengthens consumer redress and awareness.¶¶

Who is affected

EU companies, especially SMEs and family-run businesses, facing competition from non-EU imports.¶
Non-EU online platforms and sellers must comply with EU rules and provide information.¶¶¶
EU consumers benefit from clearer origin information and better redress mechanisms.¶¶
Customs and market-surveillance authorities get more resources and tools.¶
EU farmers face competition from agricultural imports with lower standards.¶

Figures and deadlines

EUR 150 threshold for low-value consignments exempt from duties.¶¶

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