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REPORT (2025/2209(INI))

On financial literacy and the rise of finfluencers in the context of the savings and investments union

A-10-2026-0082

Committee on Economic and Monetary Affairs · Rapporteur: Lídia Pereira

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The European Parliament's resolution on financial literacy and finfluencers calls for EU and national action to improve financial education, protect consumers online, and support the savings and investments union. It urges member states to integrate financial literacy into school curricula and lifelong learning, and proposes a European Framework of Advanced Financial Skills for adults. It calls for measures to regulate finfluencers, including training, a code of conduct, and enforcement of existing EU rules, while encouraging platforms to label commercial content and warn of risks. It welcomes the Commission's Financial Literacy Strategy and asks for regular reporting on its effectiveness, including a report by the end of 2027.

Committee position. The Committee on Economic and Monetary Affairs proposes a motion for a resolution on financial literacy and finfluencers, calling for EU-wide action on education, regulation, and digital protection.

Key points

  1. Calls on member states to update the Council Recommendation on key competences to make financial literacy an independent key competence.
  2. Encourages member states to integrate age-appropriate financial literacy into school curricula and create EU-supported teacher-training networks.
  3. Proposes a European Framework of Advanced Financial Skills for adults, with modules on planning, comparing products, risk, and sustainable investment.
  4. Urges member states to participate in PISA financial literacy tests and establish regular surveys for adults, with measurable indicators.
  5. Calls for tailored programmes for vulnerable groups, including women, young people, older people, and those outside formal education.
  6. Calls on the Commission to expand Erasmus+ and Digital Europe actions for age-sensitive digital and financial literacy courses.
  7. Welcomes the Commission's Financial Literacy Strategy and calls for concrete measures, including a permanent multilingual EU-wide campaign.
  8. Calls on the Commission to report by the end of 2027 on the strategy's uptake and effectiveness, and to publish progress reports every three years.
  9. Encourages finfluencers to receive financial training and calls on member states to offer training on legal obligations and financial basics.
  10. Calls on online platforms to disclose risks of high-risk instruments, label commercial content, and implement fast-track procedures against harmful content.
  11. Urges ESMA and national authorities to issue guidance on when social media posts qualify as investment recommendations under market-abuse rules.
  12. Calls for standards on disclosing AI-generated content and watermarking, in line with the Artificial Intelligence Act.

Who is affected

  • Member states: asked to integrate financial literacy into curricula, offer training to finfluencers, and enforce existing rules.
  • Finfluencers: encouraged to get training, comply with rules, and may face new obligations under a code of conduct.
  • Online platforms: called on to label commercial content, warn of risks, and remove misleading content.
  • EU citizens, especially vulnerable groups: targeted by financial literacy initiatives and protected from online fraud.
  • Commission: asked to report on the Financial Literacy Strategy, expand programmes, and enforce digital rules.

Figures and deadlines

  • 18 % of EU citizens display a high level of financial literacy, ranging from 11 % to over 25 % across member states.
  • Almost 50 % of EU adults lack emergency savings for three months; 16 % have none.
  • Only 38 % of EU respondents trust investment advice from their bank or advisor; 45 % do not.
  • One in two adults can answer at least three of five basic financial-knowledge questions.
  • 60 % of Europeans scoring low on financial literacy are women.